This Privacy Policy explains how Ezkey Electronics Co., Ltd. ("EZKEY", "we", "us") collects, uses, stores and protects your personal data when you use our website, submit a request for quotation (RFQ), complete an inquiry or lead form, or otherwise communicate with us.

It applies to our website, online quotation forms, Google-hosted lead forms, email correspondence and any other service we provide. By using our services, you acknowledge the practices described below.

We collect information in two ways: information you provide directly, and information collected automatically as you browse.

A. Information you provide to us

• Contact details: your name, company name, job title, business email, phone number and country/region.
• Inquiry content: part numbers, BOM list, required quantities, target price, application/project details and messages you send.
• Account & order data: login details, shipping/billing address and payment-related information when an order is placed.

B. Information collected automatically

• IP address, device and browser type, operating system and approximate location.
• Pages visited, search terms entered, referring website and interaction data, collected through cookies and analytics tools.

We use your personal data only for the following purposes:

• Quoting & inquiry response: prepare and send quotations, pricing and availability for the parts you requested.
• Order fulfilment: process orders, arrange shipment, handle invoices, warranties and after-sales support.
• Communication: reply to your messages, follow up on inquiries and provide customer service.
• Service improvement: understand which parts and pages are of interest to improve our website and inventory.
• Marketing (with consent): send product updates, stock alerts or exhibition news only where you have opted in.
• Legal & security: comply with legal obligations, detect fraud and protect the security of our services.

For users in the European Economic Area (EEA), we process your data under the following legal grounds:

• Performance of a contract: processing needed to quote, supply or fulfil your order.
• Legitimate interest: responding to B2B inquiries and maintaining our business relationship, balanced against your rights.
• Consent: for marketing communications and non-essential cookies, which you may withdraw at any time.
• Legal obligation: to comply with applicable law, tax and record-keeping requirements.

We do not sell, rent or trade your personal data. We share it only with trusted partners who help us operate, under strict confidentiality obligations:

• Service providers: hosting, email delivery, CRM, logistics and payment processors that process data on our behalf.
• Advertising & analytics: Google LLC (e.g. Google Ads and Google Analytics) to measure and improve our campaigns; data is processed according to their privacy terms.
• Suppliers: part manufacturers or authorized distributors only when needed to confirm availability or fulfil your request.
• Legal authorities: when required by law, regulation or a binding legal request.

We use cookies and similar technologies to keep our website working, remember your preferences and analyse traffic.

• Essential cookies: required for the site to function; they cannot be switched off.
• Analytics cookies: help us understand usage (with consent) via tools such as Google Analytics.
• Marketing cookies: used to show relevant ads, set only after your consent.

You can manage or block cookies through your browser settings; disabling them may affect some site features.

We keep personal data only for as long as necessary for the purposes described in this policy:

• Inquiry and quotation personal data (name, email, phone, BOM and messages) is deleted within 1 month after the inquiry is closed or after your last interaction.
• Order, invoice and accounting records are retained for the period required by applicable tax and commercial law.
• Marketing consent data is kept until you withdraw consent.

When data is no longer needed, it is securely deleted or anonymized.

Our business and service providers may process your data outside your country of residence, including outside the EEA. Where data is transferred internationally, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) and ensure an adequate level of protection consistent with applicable data protection law.

Depending on your location (in particular under GDPR for EEA users), you have the right to:

• Access: request a copy of the personal data we hold about you.
• Rectification: ask us to correct inaccurate or incomplete data.
• Erasure: request deletion of your data where there is no legal reason to keep it.
• Restriction / objection: limit or object to certain processing, including marketing.
• Data portability: receive your data in a structured, machine-readable format.
• Withdraw consent: withdraw consent for consent-based processing at any time, without affecting prior processing.

To exercise any right, contact us at info@e-z-key.com. You also have the right to lodge a complaint with your local data protection authority.

We apply reasonable technical and organizational measures — including encrypted transmission (HTTPS), access controls and restricted internal permissions — to protect your data against unauthorized access, loss or misuse. However, no method of transmission over the internet is completely secure; we cannot guarantee absolute security.

We may update this Privacy Policy from time to time to reflect legal, technical or business changes. The "Last updated" date at the top shows the latest version. Material changes will be notice on our website; continued use means acceptance of the updated policy.

For any privacy question or to exercise your rights, please contact the data controller:

• Company: Ezkey Electronics Co., Ltd.
• Address: Room 701-702, Block B, Building 1, Phase 1, Shenzhen International Innovation Valley, Xingke 1st Street, Nanshan District, Shenzhen
• Privacy email: info@e-z-key.com
• Phone: +86-0755-83932009